"Shine your torch downwards" by Tom Gentleman, Pre-1943

Catalogue ref: INF 3/287

A road safety poster in a strong modern graphic style, depicting two shadowy civilian men shining their torch as they cross each other in the road. The slogan is direct and to the point: ‘Shine your torch downwards when crossing the road' so as not to blind drivers and other pedestrians in the blacked out streets. The poster was illustrated in Art & Industry in July 1943, as an example of posters that had been displayed in a recent poster exhibition.