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Artist Picture

1887 - 1965

Fougasse was best known for his wartime public information posters, such as ‘Careless Talk Costs Lives', however it was during the First World War that his career as a cartoonist took off. Whilst recuperating from serious back injuries sustained at Gallipoli, he turned to drawing cartoons, sending material into Punch and other magazines for publication. The ex-Royal Engineer adopted the pseudonym Fougasse (meaning 'a small land mine which might or might not hit the mark') as the signature 'Bird' was already being used by another artist.

Although a qualified civil engineer, Fougasse became a regular contributor to Punch, later becoming art editor in 1937, editor in 1949, retiring in 1953. While continuing as Punch's art editor and as a cartoonist, he volunteered his artistic services to the government for free, suggesting that humour was an ideal vehicle for propaganda.

His distinctive style produced some of the most memorable wartime propaganda and information, which earned Fougasse a C.B.E. in 1946.