Demographic overview
Gen Z are people who were born between 1997 and 2012 (9 – 24 years old) and as this generation covers both children and adults, their online behaviours will vary drastically. There will be distinct changes in how and where they engage with stories online.
The important thing to know is that this is the most digitally native of any generation. They don't have experience of a time before the internet or smart phones and their worlds online and offline are interconnected. Technology, content creation and sharing are a part of the language of this generation.
Tip: If you are looking to use a mix of content types, you should consider Digital Exhibitions, as well as looking at the Creative Inspiration Guide and thinking about how you can use multiple content types across a range of platforms.
Platform recommendations
Click on the links below to get a platform recommendation based on the content that you wish to use for digital engagement. You'll also find out in more detail about how the particular generation interacts with that engagement format. Whilst it is important to keep in mind it is not definitive of everyone’s behaviour, understanding the trends of a generation is useful for a targeted digital engagement approach.