Graham’s Imperial French Coffee, 1901, (Catalogue ref: COPY 1/185 f26)
[Pure coffee was very expensive was so chicory was added. This is the root of a plant that is roasted and ground, then mixed with ground coffee].
Transcript
DIRECTIONS
Pour Boiling Water upon the Coffee in the proportion of One Pint to a large tablespoonful.
Allow to stand a few minutes keeping HOT meanwhile.
When made in a jug or ordinary Coffee Pot pour off a cup or two and briskly return [stir]. SWEETEN TO TASTE. ADD HOT MILK.
THIS TIN CONTAINS CAREFULLY SELECTED COFFEES combined with CHICORY
H.M. [His Majesty] King Edward VII H.M. [Her Majesty] Queen Consort [Royal wife]
GRAHAM’S IMPERIAL FRENCH COFFEE
Registered
Look at Source 7
- What is this advert for?
- How is today’s coffee different?
- Why do you think instructions for making coffee are given in the advert?
- How does the poster encourage people to buy this coffee?
- What does the word ‘Imperial’ mean?
- Why do you think this coffee has the word ‘Imperial’ in its name?
- Who is the mother of King Edward VII shown in the poster?
- Who do you think this product is aimed at?