Extract from a progress report on supplying different Ministry of Information posters, including the famous one entitled ‘Keep Calm and Carry On’, 1939, Catalogue ref: INF 1/6
This source gives insight into how the government planned particular propaganda poster campaigns to persuade the population to respond or behave in such a way.
9. SUPPLY DIVISION
Two poster-designs are at present being posted throughout the country, viz:-
A. “Your courage your cheerfulness your resolution will bring us to victory”.
B. “Freedom is in peril – Defend it with all your might”.
A third design:- “Keep calm and carry on” is printed and is being held in reserve for immediate posting should the necessity arise, e.g. immediately following a severe air-raid.
Pictorial poster-designs are in hand.