"The firm (country) pays for it" by Fougasse (Cyril Kenneth Bird), 1943

Catalogue ref: INF 3/194

The finished design of INF 3/187. A cartoon in Fougasse's inimitable style of a man graffiti-ing the wall, with the slogan now adapted to read: ‘It doesn't (does) matter; the firm (country) pays for it: don't waste here the fuel you save at home'. Industrial workers needed to recognise that there was more at stake than the company budgets, that fuel was an invaluable wartime resource. This poster is illustrated in a discussion on Fougasse's approach to poster design in Advertiser's Weekly on December 8 1943.