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Propaganda: Production - salvage

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"Dig for Plenty" by Le Bon, 1944, Gouache on board.

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Dig for Plenty

"Dig for Plenty" by Le Bon, 1944

Catalogue ref: INF 3/98Links to the Catalogue


A Ministry of Agriculture food production poster using the slogan ‘Dig for Plenty'. Illustrated with a colourful box of winter vegetables, it is aimed at the amateur gardener, rather than industrial agriculturalists. ‘Dig for Victory' was a campaign that ran throughout much of the war. The famous ‘foot on the spade' illustration, visible in the bottom left-hand corner, took on a life of its own early in the war. The benefits of growing one's own food were stressed. Such over-heightened colour visions of abundant vegetables, rarely fruit or salad, but good nutritious food in a time of shortages, would have appealed to the public. ‘Dig for Plenty' indicates a recognition that victory was already assured and now a healthier future was possible. Previous campaigns had seen many gardens turned into allotments. Those who dug up half their lawn for vegetables had done it partly in response to the government campaign and partly because they feared rises in food prices. It was also a leisure interest. In 1944, the campaign no longer called for extra allotments and was directed almost entirely to greater efficiency in vegetable production.

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