Rationing
Although compulsory rationing was not introduced in Britain until the spring of 1918, government campaigns for 'economy in the household' were common from a much earlier stage in the war. In this poster, the need for the British people to 'economise in everything' is emphasised by a suitably patriotic quotation from the war secretary and national hero Lord Kitchener, who drowned on his way to Russia in June 1916.
Catalogue reference: NSC 5/13 (1916)
Transcript
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