# Developing your archive's audience

Find out about the principles and purpose of audience development, why audience
development matters to archive services, and how to plan and deliver an audience
development process.

* Archived page

  ## [Introduction to audience development](https://webarchive.nationalarchives.gov.uk/ukgwa/+/https://www.nationalarchives.gov.uk/archives-sector/advice-and-guidance/talking-to-your-community/developing-your-audience/introduction-to-audience-development/)

  Find out more about what audience development is and why it matters.
* Archived page

  ## [Planning audience development](https://webarchive.nationalarchives.gov.uk/ukgwa/+/https://www.nationalarchives.gov.uk/archives-sector/advice-and-guidance/talking-to-your-community/developing-your-audience/planning-audience-development/)

  Learn how to understand your audiences, remove barriers, and create changes and
  programmes to respond to their needs.
* Archived page

  ## [Understanding your audience](https://webarchive.nationalarchives.gov.uk/ukgwa/+/https://www.nationalarchives.gov.uk/archives-sector/advice-and-guidance/talking-to-your-community/developing-your-audience/understanding-your-audience/)

  Read about how to consult with your audience, and how to evaluate your work.
* Archived page

  ## [Case studies](https://webarchive.nationalarchives.gov.uk/ukgwa/+/https://www.nationalarchives.gov.uk/archives-sector/advice-and-guidance/talking-to-your-community/developing-your-audience/case-studies/)

  Look at three archives' experiences of audience development.

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