Jobs For Young Girls

Duration 49sec
Release Date 1969
Sponsor Central Office of Information for Department of Employment
Text version of this film

Highlighting the problem of girls leaving school without thinking about further education or training, this film’s message appears to be: don't be tempted by the short-term rewards of unskilled jobs, because a career will serve you better in the long run.

The whole production has been designed to appeal to the target market, i.e. teenage girls. It has a 60s soundtrack and animation style, and the girl is wearing knee-length boots, micro-dress and headband. However, the voiceover - a middle-aged man - addresses the parents rather than girls themselves, suggesting that some parents also needed convincing of the value of long-term goals for their daughters.      

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