Text and Gen Y

The best place for large amounts of text would be a blog or your archive’s website, however, these platforms may not be the best suited for Gen Y.

It is important to remember that many of Gen Y are digital natives. They will therefore be far more receptive to active content that includes more than just text, particularly, if they are approaching a new subject or interest.

It will also be important to understand how to highlight content that may be of interest to them. If you have text you want to share, consider looking at Twitter and how you could create an interesting thread of tweets.

It is worth taking a look at our Creative Inspiration Guide to help you consider the content you have and how you can tell its story through more than just text.

You should look at:

Creative Inspiration Guide