Gen Y, also known as Millennials, are people who were born between 1981 and 1996 (25 – 40 years old) and are the first generation of digital natives. Digital natives are comfortable with technology and consider it to be an integral and necessary part of their lives.
Gen Y are digitally versatile and will respond to content that takes them to different platforms. They are likely to have a multitude of apps and accounts for different platforms.
Tip: If you are looking to use a mix of content types, you should take a look at Digital Exhibitions, since standard blogs or webpages may not be engaging enough for this generation.
Click on the links below to get a platform recommendation based on the content that you wish to use for digital engagement. You'll also find out in more detail about how the particular generation interacts with that engagement format. Whilst it is important to keep in mind it is not definitive of everyone’s behaviour, understanding the trends of a generation is useful for a targeted digital engagement approach.