Short-form video and Baby Boomers

Short-form videos are those that are less than three minutes in length. You should consider taking a look at creating video stories for social media as well as posting other videos you produce as part of your social media engagement. Baby Boomers engage well with both short-form and long-form video content on social media.

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Long-form video and Baby Boomers

Long-form videos are those that are more than three minutes in length. The best place for long-form video is YouTube. However, if you are interested in creating video for your archive, another way to engage Baby Boomers would be with livestreaming content through Facebook Live. You can find more information about livestreaming in our digital events and livestreaming platform guide.

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Digital events and livestreaming