Baby Boomers are people who were born between 1946 and 1964 (57 – 75 years old) and a common misconception can be that this generation has not engaged with digital technology where, in fact, many have. But it is important that the content you create is clear and straightforward and ensure content is using the most common features of a given platform.
This generation is more likely to respond to content that has an informative and educational lens rather than an emotional lens.
If you are looking to use a mix of content types you should take a look at blogs. An audience like Baby Boomers prefers content on platforms they are already familiar with like standard web pages.
Click on the links below to get a platform recommendation based on the content that you wish to use for digital engagement. You'll also find out in more detail about how the particular generation interacts with that engagement format. Whilst it is important to keep in mind it is not definitive of everyone’s behaviour, understanding the trends of a generation is useful for a targeted digital engagement approach.