The platform finder will help you find the right platform based on the audience you are hoping to reach and the content you choose to make. Different audiences consume digital media in different ways and producing content for certain platforms will help you reach a particular age range. If you’re interested in exploring a particular content type for your audience – audio, text, images or video – the platform finder will suggest to you the best platform for each format.
Which demographic are you hoping to reach?
Audiences are described in many different ways and so, for the purposes of this toolkit, we are defining audiences with the following demographic terminology:
These are people who were born between 1946 and 1964 (57 – 75 years old)
These are people who were born between 1965 and 1980 (41 – 56 years old)
Generation Y (also know as Millennials)
These are people who were born between 1981 and 1996 (25 – 40 years old)
This is the newest generation and are people who were born between 1997 and 2012 (9 – 24 years old)