4. Different types of fundraising

Whether you are starting from scratch, looking to grow your income, or need to diversify your fundraising, a fundraising strategy allows you to focus your resources and make the most of the opportunities out there.

Capital investment

Capital campaigns are more than raising money to get a new building.


The digital giving marketplace is growing rapidly and can help you to raise much needed funds for your project.

Bid-writing skills

Knowing how to write in an appropriate and effective style is vital for securing more funds.

Cultivating new donors

It’s worth spending time identifying potential donors, and thinking about where you might find them, what your organisation has to offer and how you might begin a dialogue with them.

Large donations and legacies

Generating donations can be transformational for archives, and can provide some of the highest returns of any type of fundraising.