- Colmans Mustard Shop & Museum Collection, Norwich: mustard tins, branded merchandise, artefacts, in-house magazines, publications, visitors' books, photographs, events/promotional material, and showcards. The museum operated between 1973-2017 c1882-1995 (HAT2023/3)
- David Horry Archive: proofs, artwork, photographs, audio-visual material, awards, journals, biographical information c1970-2004 (HAT21/602)
- Ginsters Ltd, a division of Samworth Brothers Ltd: advertising material incl print poster advertisements for Ginsters products; sample packaging for food products; audio visual material incl copies of commercials, still images, internal presentations, conference and training material; promotional banners and signs; material linked to sponsorship of sport, car bonnet and tyre, surf boards, Cornish Pirates rugby balls, Plymouth Argyle footballs, team shirt and other memorabilia 1990-2022 (GIN)
- Christopher Baglee and Andrew Morley (d.2021), collectors and leading authorities on enamel signs; founders of the Street Jewellery Society; The Street Jewellery Archive: image library, corresp; Street Jewellery Society records; artwork and mock-up designs; book manuscripts, drafts and author proofs; published material and articles 1973-2023 (HAT21/605)
- Pennicott Payne Ltd, advertising agency commercials collection: U-Matic & Betacam tapes c1984-2008 (HAT2023/14)
- Machineshop Special Effects company: commercials collection incl rushes, work in progress, tests, showreels and finished ads (U-Matic and Betacam tapes) 1990s-2000s (HAT2023/16)
- John Wringe, marketing director, and founder of The Marketects marketing agency: advertising agency documents and showreels c1987-2006 (HAT21/603)
- John Turner (fl.1967-2007), independent commercial photographer: digital deposit incl images used in UK advertising campaigns. Brands featured: Amex, Britax, Citroen, Citroen Saxo, Dove body wash, Ford Ka, Ford Transit, Johnnie Walker, Mercedes Benz, Opel Omega, Peugeot, Toyota, Vauxhall, Volvo V40 c1980-2000 (HAT21/553 (HAT2023/12))
- Robin Purton Collection: advertising proofs, brochures, leaflets, catalogues and portrait photograph 1980s-1990s (HAT21/600)
- W.S. Crawford Advertising Agency: clients and internal letters 1965-1970 (HAT2023/43)
- The Value Engineers marketing strategy consultancy: library of TV commercial compilations incl VHS tapes (brand history reels) c1980-2010 (HAT2/VE)
- Richard Myers (d.2023), copywriter and Creative Director at Saatchi & Saatchi: archive collection incl laminated proofs, awards, diaries, client files, creative briefs, photos and commercials (U-Matic tapes) c1975-2017 (HAT2023/42)
- United Biscuits Ltd: records of the subsidiary companies of United Biscuits Ltd (formerly held at National Records of Scotland):
1. William Crawford & Sons Ltd,
2. Macfarlane Lang & Co Ltd,
3. McVitie & Price Ltd,
4. Meredith & Drew Ltd,
5. William Macdonald & Sons (Biscuits) Ltd,
6. United Biscuits Ltd,
7. Other biscuit manufacturers 1878-1990 (UB13)
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