Expenditure on social media influencers at The National Archives

FOI request reference: CAS-177699-D3Y9W8
Publication date: April 2024

Request

I am writing to you under the Freedom of Information Act 2000 to request the following information on social media expenditure. Please may you provide me with the amount of money paid by your organisation to social media influencers each year for the last five years.

Outcome

Information provided.

Response

Please see the table below for a breakdown of payments to social media influencers in the past five years. It should be noted that this payment was not paid to the influencer(s) directly, but through an agency.

Year Amount paid to social media influencers
2019 £0.00
2020 £0.00
2021 £0.00
2022 £0.00
2023 £7,500.00