Social media spending

FOI request reference: CAS-82918-P6R0Y2
Publication date: February 2022

Request

Please include the information for each of the following periods; 2019-20, 2020-21, 2021-22:
The total spend by the organisation on social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn etc).

Outcome

Successful.

Response

The table below contains figures for social media advertising for the requested years.

The figures for Facebook and Instagram have been aggregated as both are run by parent company Meta (formerly Facebook) and advertising runs across both platforms.

Facebook/Instagram       Twitter        LinkedIn

2019-20       £ 7,984.57                           £ –                £ –

2020-21       £ 4,360.09                          £74.97        £ –

2021-22       £ 4,191.41                            £ –                £ –