Request
Please include the information for each of the following periods; 2019-20, 2020-21, 2021-22:
The total spend by the organisation on social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn etc).
Outcome
Successful.
Response
The table below contains figures for social media advertising for the requested years.
The figures for Facebook and Instagram have been aggregated as both are run by parent company Meta (formerly Facebook) and advertising runs across both platforms.
Facebook/Instagram Twitter LinkedIn
2019-20 £ 7,984.57 £ – £ –
2020-21 £ 4,360.09 £74.97 £ –
2021-22 £ 4,191.41 £ – £ –