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"Up housewives and at ‘em" by Yates-Wilson, August 1940. Gouache on board.

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Up housewives and at ‘em

"Up housewives and at ‘em" by Yates-Wilson, August 1940

Catalogue ref: INF 3/219Links to the Catalogue


A brightly coloured salvage poster, illustrated by three determined-looking marching housewives, each from a different generation. An extract from Herbert Morrison's speech (August 1940), ‘Up housewives and at ‘em', is carried as a banner by the central figure. The women are being asked to increase the saving of their household scrap, particularly paper, metal and bones, which could be recycled to make armaments. A leaflet and poster campaign was targeted at residential areas where a large housewife readership could be assured. Advertiser's Weekly notes in September 1940 that a special poster featuring three housewives, probably this one, was produced for window displays.