"Road safety poster" by Pat Keely, Unknown, possibly 1941

Catalogue ref: INF 3/295

A road safety poster, depicting a civilian man wearing a white armband, crossing at a green wartime street crossing light. The text colours, using amber and green, cleverly echo the colour of traffic lights, giving the signal for go-ahead when appropriate.

In 1941, Mass-Observation carried out a five-week observational study to assess the success of the campaign to get people to wear the white armband depicted in this poster, and found that only 7% were wearing or carrying something white.