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Propaganda: Home Front

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"Shine your torch downwards" by Tom Gentleman, Pre-1943. Gouache and pastel on paper.

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Shine your torch downwards

"Shine your torch downwards" by Tom Gentleman, Pre-1943

Catalogue ref: INF 3/287Links to the Catalogue


A road safety poster in a strong modern graphic style, depicting two shadowy civilian men shining their torch as they cross each other in the road. The slogan is direct and to the point: ‘Shine your torch downwards when crossing the road' so as not to blind drivers and other pedestrians in the blacked out streets. The poster was illustrated in Art & Industry in July 1943, as an example of posters that had been displayed in a recent poster exhibition.