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Propaganda: Home Front

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"We beat 'em before" by Pat Keely, Unknown, possibly 1940. Gouache on board.

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We beat 'em before

"We beat 'em before" by Pat Keely, Unknown, possibly 1940

Catalogue ref: INF 3/136Links to the Catalogue


A strongly coloured and graphically designed war effort poster, clearly recognisable as Keely's symbolic shorthand style, with a message intended to be intelligible to everybody. The image consists of a First World War infantryman with the slogan ‘We beat 'em before' and a Second World War machine gunner attacking, above the slogan ‘We will beat 'em again'. France surrendered to the Nazis in June 1940, and this poster was possibly produced in response, encouraging the population to fight, rather than cave in.