The government was interested in promoting the crucial participation of all civilians at all levels throughout the war. Looking for voluntary co-operation where possible, rather than enforcement through legislation, propaganda campaigns focused on many different areas of life. This section depicts the mixture of serious and humorous images used to get the message across in a variety of fields, including health, safety, efficiency and recruitment.

• Children should be evacuated
• Auxiliary Territorial Service (ATS)
• Auxiliary Territorial Service (ATS) girl
• They can't get on without us
• We beat 'em before
• This was our finest hour
• We beat 'em before. We'll beat 'em again
• Unattended kettle
• It doesn't matter
• The firm (country) pays for it
• An anti-rumour cartoon
• Keep mum – she's not so dumb
• The more information you keep under your hat
• Hitler with an ear stretched out to hear careless talk
• Pop-Eye the Sailor Man berates Talky
• Pop-Eye the Sailor Man gets tough with Talky
• Grinning death's head
• Colonel Shultz
• Seductive ‘siren'
• Zipp it!
• Careless talk costs lives
• Urgent call for blood
• Shine your torch downwards
• Lookout in the blackout
• Road safety poster
• How to fight the fire bomb
• London telephone exchange
• Coughs and Sneezes Spread Diseases
• Volunteer housewife
• ATS girls in gunnery control positions
• John Bull
• Submarine conning tower
• Three German air force officers
• Brave nurse
• A West-end London street scene
• Railway terminus in London