Ministry of National Insurance poster

This poster advertises the new 'family allowance', which could be claimed by families with two or more children. Each child, except the eldest, would get 5 shillings a week. The money was paid to the mother - confirming her role as principal guardian - in order to make sure the money was spent on the children.
Catalogue reference: INF 2/66, no. 2 (undated)

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