Catalogue description COW AND GATE

This record is held by Wiltshire and Swindon History Centre

Details of 2448
Reference: 2448
Title: COW AND GATE
Description:

The collection consists primarily of marketing material. Unfortunately, following a series of moves, the bulk of the corporate records appear to have been lost. The papers of M Fairhurst, and a series of annual reports donated by a former employee, fill in certain gaps, but the great strength of the collection is undoubtedly in the advertisements and examples of promotional literature. They are divided into Babyfoods, Specialised Formula Foods, and Dairy Products, with the great series of bound volumes of advertising pulls, and other classes which cannot be subdivided, placed at the end of the babyfood section. Subdivisions are by market, i.e. whether an item was aimed at parent, healthcare professional or retailer, and within that usually by product. Photographs, films and videos are in classes 22-23, at the end of the collection.

 

The detailed contents list is intended as a summary guide to the collection: the main list then describes each group document by document.

 

Corporate records (of which very few survive) are to be found in sections 1-7. These cover Cow and Gate Ltd (and its predecessor, the West Surrey Central Dairy Co. Ltd), and from 1959-81 Cow and Gate as a subsidiary company of Unigate. From 1981-date [1998], Cow and Gate has been a subsidiary of Nutricia Ltd. Certain Unigate records, which have survived in this collection because they were used by Cow and Gate workers, are grouped in section 19: the main collection is however kept separately at WSRO ref. 1531.

 

Export records are to be found in section 8. These cover Cow and Gate and subsidiary companies for all periods up to c 1970. From this period the whole of Cow and Gate was within the Unigate Export Division, hence the presence of material relating to other companies within the Group, such as the export of St Ivel products. In c1976, Cow and Gate was transferred to the Foods Division.

 

Sections 9-11 deal with Marketing, the great strength of the collection. Although divided between 9 Babyfood, 10 Specialised Formula Foods and 11 Dairy products, several major groups of records cannot be subdivided between these three, and are therefore to be found in 9. These are: 9/10 Paperwork; 9/11 Sponsorship arrangements, etc; 9/12 Pulls of advertisements and advertisements; 9/13 Artwork and 9/14 Packaging. Within each section a clear subdivision is apparent based on the subject of the marketing, whether lay customer (parent, patient, consumer), healthcare professional, or retailer. Artificial divisions have been created for general information and literature: product guides are naturally arranged by product.

 

Sections 12-16 deal with the subsidiary companies mentioned above. Unless only a very few records survive, the listing arrangement follows that of the Cow and Gate section of the list, preceded by the subsidiary's number:

 

Trufood Specialised Formula Foods Marketing: 12/10/....

 

Further records for several of these companies, chiefly corporate in nature, can be found in the Unigate collection, WSRO ref. 1531.

 

Section 21 contains miscellaneous records, notably a collection of papers of the International Council of Infant Food Industries, 1977-79, from the office of Hans Bang, and various awards won by the company over the years.

 

An assortment of photographs has been grouped together at 22, and of films and videos at 23. In most cases it has proved impossible to recreate the original order of storage, so the present order has been imposed to facilitate ease of reference. Photographs are also contained in 9/11/2 Multiple Births Sponsored, 9/13/2 Artwork and 9/15/1 Bottle collection. Cross references have been inserted where possible, though the overlap between Artwork and Photographs is substantial. Where possible, photographs are store as such.

 

1998

Date: 1893 - 1999
Related material:

Further Unigate records can be found in accession number 1531 GRO.

Held by: Wiltshire and Swindon History Centre, not available at The National Archives
Language: English
Creator:

Cow and Gate, infant food manufacturers, 1893-1959

Unigate PLC, 1959-

Physical description: 42 sub-sub fonds
Unpublished finding aids:

COW AND GATE

 

2448/1 1930s-c.1996 Property and Legal Records

 

2448/2 1978-1982 Minutes

 

2448/3 Reports

 

2448/3/1 1920-1959 Annual Reports

 

2448/3/2 1963-date Company Newsletters (including Chat and Gossip)

 

2448/4 1893-1989 Financial and Accounting

 

2448/5 1969-1985 Personnel

 

2448/6 Manufacturing Records

 

2448/6/1 1910-1996 Lab Work and Quality Control

 

2448/6/2 Production records

 

2448/6/2/1 1977-1991 General.

 

2448/6/2/2 1990-1991 Sample showing "Period" working methods.

 

2448/6/2/3 1989-1991 "Oscar" papers.

 

2448/6/3 1977-1991 Distribution

 

2448/7 Corporate Planning

 

2448/7/1 1979-c.1993 Long Term Strategic Planning

 

2448/7/2 1975-1994 Annual Budgets and Plans, various departments

 

2448/7/3 c.1984-1990 Project Phoenix

 

2448/7/4 1990-1991 Project Pegasus

 

2448/7/5 1990 Project Pear Tree

 

2448/7/6 1985-1991 Information Technology Planning

 

2448/8 Export

 

2448/8/1 1929-1989 Legal records

 

2448/8/2 1977 Committee Minutes

 

2448/8/3 1972 Financial and Accounting records

 

2448/8/4 1971-1980 Overseas Projects for Babymilk Production, etc

 

2448/8/5 Marketing

 

2448/8/5/1 1957-c.1976 Overseas Handbooks.

 

2448/8/5/2 pre 1929-1990s English Language Export Literature.

 

2448/8/5/3 1950s-1985 Foreign Language Export Literature.

 

2448/8/5/4 1931-1962 Overseas Testimonials.

 

2448/8/5/5 1977-1980 Miscellaneous.

 

2448/9 Marketing Babyfoods and general marketing

 

2448/9/1 General Information Literature for Parents

 

2448/9/1/1 1931-1997 General.

 

2448/9/1/2 1920-1971 Motherhood.

 

2448/9/1/3 1985-1995 Fatherhood.

 

2448/9/1/4 1972-1997 General Guides to Feeding.

 

2448/9/1/5 1951-1995 General Guides to Weaning.

 

2448/9/1/6 1972-1974 From Milk To Family Meals.

 

2448/9/1/7 1972-1992 Cradle Days.

 

2448/9/1/8 1972-1982 From Cradle Days to Family Meals.

 

2448/9/1/9 early 1970s When its time for more than milk.

 

2448/9/1/10 1984-1991 Weaning to Family Meals.

 

2448/9/1/11 1938-1990s Diets etc.

 

2448/9/1/12 1984-1995 Cows Milk Intolerance and Soya Milk.

 

2448/9/1/13 1973-1995 Growing Up With Cow and Gate / Development Charts.

 

2448/9/1/14 1939-1959 The Toddler.

 

2448/9/1/15 1971-1993 Baby Labels and Information on Feeding Sheets.

 

2448/9/1/16 1964-1971 Weight Record Cards.

 

2448/9/1/17 1957-1995 Exercises.

 

2448/9/1/18 1968-1994 101 Questions / Some of Your Questions Answered.

 

2448/9/1/19 1993-1996 Glossaries.

 

2448/9/1/20 1993-c.1997 In Touch packs.

 

2448/9/1/21 1949-1992 Travelling with children.

 

2448/9/1/22 1950s-1997 Competition and Special Offers.

 

2448/9/1/23 c.1925-1993 Games etc.

 

2448/9/2 Product Guides for Parents

 

2448/9/2/1 c.1988-1994 Range of Products.

 

2448/9/2/2 1972-1997 Range of Modern Milks.

 

2448/9/2/3 c.1925-1950s Dried Milk Foods, pre 1974.

 

2448/9/2/4 early 1970s Easy Mix Milk Food.

 

2448/9/2/5 1973 Cow and Gate Trufood.

 

2448/9/2/6 early 1970s Formula "M".

 

2448/9/2/7 1974-1976 "V" Formula.

 

2448/9/2/8 1974-c.1995/1996 Premium.

 

2448/9/2/9 1972-c.1995/1996 Babymilk Plus / Plus.

 

2448/9/2/10 1972-c.1995/1997 Ready to Feed Babymilks.

 

2448/9/2/11 c.1993-1995 Step-up.

 

2448/9/2/12 1992-c.1992/1993 Soya Milk.

 

2448/9/2/13 1996 Breast Pads.

 

2448/9/2/14 1960-early 1970s Instant Cereals and Cereal Food.

 

2448/9/2/15 1977-1987 Liga Rusks.

 

2448/9/2/16 c.1972/1975-1991/1992 Babymeals.

 

2448/9/2/17 c.1990/1991-1998 Olvarit.

 

2448/9/2/18 1985-1990 Baby Yogurt.

 

2448/9/2/19 1992-1997 Baby Rice and Breakfast Cereals.

 

2448/9/2/20 c.1994/1995-1997 Packet Meals.

 

2448/9/2/21 1975-1976 Fruit Syrups.

 

2448/9/2/22 1984-1996 Baby Juices.

 

2448/9/2/23 c.1996/1997 Organic Choice.

 

2448/9/2/24 c.1996 Folic acid

 

2448/9/3 1957-1994 Motherhood Bureau Leaflets, etc

 

2448/9/4 General Information For Healthcare Professionals

 

2448/9/4/1 post 1921-1997 General.

 

2448/9/4/2 1984-1994 Report and Abstracts on Babyfood.

 

2448/9/4/3 1964-1994 Useful Gadgets, etc.

 

2448/9/4/4 1973-1974 Clinic Discount Vouchers for Babymilk.

 

2448/9/5 Product Guides for Healthcare Professionals

 

2448/9/5/1 post 1971-1997 Product Handbooks.

 

2448/9/5/2 c.1905-1974 Milk Foods (before 1972).

 

2448/9/5/3 1972-1996 Range of Modern Milks.

 

2448/9/5/4 1977-1997 Premium.

 

2448/9/5/5 1974-1994 Babymilk Plus / Plus.

 

2448/9/5/6 1992-c.1993/1994 Step-up.

 

2448/9/5/7 late 1960s-1991 Sterilised Prepared Feeds.

 

2448/9/5/8 1988/1992 Ready-to-Feed.

 

2448/9/5/9 1981-1995 Soya Milk.

 

2448/9/5/10 1976-1994 Rusks.

 

2448/9/5/11 1974-1991 Babymeals.

 

2448/9/5/12 1991-1996 Olvarit.

 

2448/9/5/13 1990 Yoghurt.

 

2448/9/5/14 1993-1995 Baby Rice.

 

2448/9/5/15 1976 Fruit Syrups.

 

2448/9/5/16 1984-1996 Baby Juices.

 

2448/9/5/17 1996/1997 Organic Choice.

 

2448/9/5/18 1977 Vitarich.

 

2448/9/5/19 1972 Nursery Hysan.

 

2448/9/6 1940s-1997 Teaching aids

 

Includes those used to teach healthcare professionals, and those used by healthcare professionals to teach Parents, and tour guides for Cow and Gate factories.

 

2448/9/7 Supplied Direct to Inform Retailer

 

2448/9/7/1 1981-1995 Market Reports and similar publications.

 

2448/9/7/2 1978-1995 Training for pharmacist and assistant.

 

2448/9/7/3 1966-1996 Presenters promoting products to chemist.

 

2448/9/8 Supplied to Retailer to Use in Shop

 

2448/9/8/1 1950s-1996 Showcards and Dummies.

 

2448/9/8/2 1960s-1990 Open/Closed Signs and Window Stickers.

 

2448/9/8/3 1960s-1997 Shelf Markers and Stickers.

 

2448/9/9 Reps' materials

 

2448/9/9/1 1950s-1996 To show to the customer/chemist.

 

2448/9/9/2 1922-1994 Price lists, order forms, etc.

 

2448/9/9/3 1968-1995 Training material for reps; and other background information.

 

2448/9/10 Sales and Marketing Paperwork

 

2448/9/10/1 1930-1997 General.

 

2448/9/10/2 1978-1979 75th anniversary 1979.

 

2448/9/10/3 1981-1988 Royal birth offers.

 

2448/9/10/4 1940s-c.1995/1996 Sample letters, etc.

 

2448/9/10/5 1932-1995 Press cuttings and press releases.

 

2448/9/10/6 1940-1977 National Dried Milk.

 

2448/9/10/7 1990-1995 Brand Marketing strategy.

 

2448/9/10/8 1990-c.1996 Development of Baby Rice.

 

2448/9/10/9 1993-1996 Launch / Relaunch of Packet Meals.

 

2448/9/10/10 1978-1995 Conference literature, etc.

 

2448/9/10/11 1993-1994 Olvarit.

 

2448/9/10/12 1992-1997 Babydrinks relaunch.

 

2448/9/10/13 1994-1997 In Touch.

 

2448/9/11 Sponsored Events and Publications

 

2448/9/11/1 1936-1991 Films and film making.

 

Includes advertising films.

 

2448/9/11/2 1935-1986 Multiple births (Quads etc).

 

2448/9/11/3 1983-1995 The Normal Infant: literature for parents.

 

2448/9/11/4 early 1980s-1996/1997 The Special Care Infant: literature for parents.

 

2448/9/11/5 c.1934/1935-1996 Literature for healthcare professionals.

 

2448/9/11/6 1979-1985 Prizes to be awarded to healthcare professionals.

 

2448/9/11/7 1968-1997 Sponsored conference literature, etc.

 

2448/9/11/8 1987 Fortify sponsored material.

 

2448/9/11/9 1955-1995 Sponsored events, etc, of more general interest.

 

2448/9/11/10 1981-1982 Exhibition commemorating the 21st birthday of the Princess of Wales, 1981.

 

2448/9/11/11 1992-1998 Cow and Gate Baby Centre.

 

2448/9/11/12 1998 Cow and Gate Wood, Dalby Forest, Yorkshire.

 

2448/9/11/13 c.1995 Well Being.

 

2448/9/12 pre1942-1998 Pulls and advertisements.

 

2448/9/13 pre1943-1996 Artwork.

 

2448/9/13/1 post 1930-1965 Smiler.

 

2448/9/13/2 1950s-1980s Other artwork.

 

2448/9/14 1931-1995 Packaging

 

2448/9/15 Miscellaneous

 

2448/9/15/1 1960-1996 Bottle Collection and History of the Archive.

 

2448/9/15/2 1949-1999 Calendars.

 

2448/9/15/3 1931-1990s Christmas cards.

 

2448/9/15/4 post 1921-c1993 Miscellaneous.

 

2448/10 Marketing Specialised Formula Foods

 

2448/10/1 1972-1994 General information for Patients

 

2448/10/2 1990-1995 Product Guides for Patients

 

2448/10/3 c.1951-1994 General information for Healthcare Professionals

 

2448/10/4 Product Guides for Healthcare Professionals

 

2448/10/4/1 1938-1997 Medical Handbooks.

 

2448/10/4/2 1930s-1972 Separated Milk.

 

2448/10/4/3 1932 Hemolac.

 

2448/10/4/4 1934-1948 Daltose.

 

2448/10/4/5 1936-1947 Peptalac.

 

2448/10/4/6 1948 Lacidac.

 

2448/10/4/7 1948 Prolac.

 

2448/10/4/8 1948-1972 Frailac.

 

2448/10/4/9 1956 Glucose.

 

2448/10/4/10 1972 Himaizol.

 

2448/10/4/11 1972 Formula LPT(1) and LPTM(2).

 

2448/10/4/12 1972 Prosol.

 

2448/10/4/13 1972 Allergilac [replaced by Formula S, see under babyfoods, Soya products].

 

2448/10/4/14 1972 Formula LPLS(1).

 

2448/10/4/15 1972 Formula HF(2).

 

2448/10/4/16 1972-1973 Vitamins.

 

2448/10/4/17 1972-1979 Edosol.

 

2448/10/4/18 1972-1983 Comminuted Chicken Meat.

 

2448/10/4/19 1972-1990s Locasol.

 

2448/10/4/20 1972-1990s Instant Carobel.

 

2448/10/4/21 1972-1991 Minafen.

 

2448/10/4/22 1972-1991 Fructose Formula Galactomin 19.

 

2448/10/4/23 1972-1994 Caprilon Formula and MCT Oil.

 

2448/10/4/24 1972-1983/1995 Galactomin.

 

2448/10/4/25 1976 Aminex.

 

2448/10/4/26 1976-1979 Glutenex.

 

2448/10/4/27 1980/1981 Nenatal.

 

2448/10/4/28 1981 Drip Feeding Equipment.

 

2448/10/4/29 1981-1981/1982 Prematalac.

 

2448/10/4/30 1983-1988 Forti-series.

 

2448/10/4/31 1989-1992 Low Birth Weight Formula.

 

2448/10/4/32 1989-1995 Pepti-Junior.

 

2448/10/4/33 1993-1997 Nutriprem.

 

2448/10/8 Supplied to Retailer to Use in Shop

 

2448/10/8/1 1950s Showcards.

 

2448/10/10 1984-1990s Paperwork

 

2448/11 Marketing Dairy Products

 

2448/11/2 1950s-1960s To retailer

 

2448/11/3 1979 Paperwork

 

SUBSIDIARY COMPANIES

 

2448/12 Trufood Ltd

 

2448/12/8 1937-1939 Export

 

2448/12/9 Marketing Babyfood

 

2448/12/9/1 General Information for Parents

 

2448/12/9/1/1 1935-c.1973 General.

 

2448/12/9/1/2 late 1920s-early 1960s Happy Baby.

 

2448/12/9/1/3 1965-1969 Nearest to Mother's Milk.

 

2448/12/9/1/4 1969-1972 Money Back on First Tin Offer.

 

2448/12/9/1/5 1930s-1969 Cradle Days.

 

2448/12/9/1/6 1971 From Cradle Days to Family Meals.

 

2448/12/9/1/7 1966-1970 Soon Your Baby Will Need More Than Just Milk.

 

2448/12/9/1/8 late 1950s-1969 When Baby Needs More Than Just Milk.

 

2448/12/9/1/9 1939-1940 The Trufood Feeding Plan for Babies.

 

2448/12/9/1/10 1969-1972 From Milk To Family Meals With Trufood Babyfoods.

 

2448/12/9/1/11 c.1960 Spoonfeeding.

 

2448/12/9/1/12 late 1950s-late 1960s From Spoonfeeding to Family Meals.

 

2448/12/9/1/13 1938-1952 The Secondary Stage of Infant Feeding.

 

2448/12/9/1/14 1969 Other Languages.

 

2448/12/9/1/15 1949 Weight cards.

 

2448/12/9/2 Product Guides for Parents

 

2448/12/9/2/1 early 1950s-1968 Range.

 

2448/12/9/2/2 1931-1973 Humanised Trufood, later known simply as Trufood.

 

2448/12/9/2/3 1935 Full Cream Milk, a follow-on milk.

 

2448/12/9/2/4 1938-1971 Follow-on Trufood.

 

2448/12/9/2/5 1952-1971 Cereal Food.

 

2448/12/9/2/6 1949-1971 Spoonfoods, etc.

 

2448/12/9/2/7 1945 Mixer.

 

2448/12/9/2/8 1960s-1968 Nursery Hysan.

 

2448/12/9/3 n.d. ? 1960 Mothercraft Service.

 

2448/12/9/4 1924-1969 General Information for Healthcare Professionals.

 

2448/12/9/5 Product Guides for Healthcare Professionals

 

2448/12/9/5/1 1950-late 1980s Product Guides and Medical Handbooks.

 

2448/12/9/5/2 1929-1970 Humanised Trufood.

 

2448/12/9/5/3 1970 Sterilised Prepared Feeds.

 

2448/12/9/5/4 1930s-1954 Full Cream Milk.

 

2448/12/9/5/5 1950-1972 Half Cream Milk.

 

2448/12/9/5/6 Nursery Hysan - cross reference only.

 

2448/12/9/7 1937-pre 1972 Supplied Direct to Inform Retailer.

 

2448/12/9/8 1936-1973 Supplied to Retailer to Use in Shop.

 

2448/12/9/9 1937-1970 Reps Material.

 

2448/12/9/10 1947-1971 Paperwork.

 

2448/12/9/11 Sponsored

 

2448/12/9/11/1 late 1960s Film.

 

2448/12/9/12 1969 Pulls of advertisements and advertisements.

 

2448/12/9/15 c.1945 Miscellaneous.

 

2448/12/10 Marketing Specialised Formula Foods

 

2448/12/10/2 1950s-1969 Product Guides for Patients.

 

2448/12/10/3 1965 General Information for Healthcare Professionals.

 

2448/12/10/4 Product Guides for Healthcare Professionals

 

2448/12/10/4/1 1950s-1972 Handbooks, etc.

 

2448/12/10/4/2 1930s-1966 Essogen and Advita.

 

2448/12/10/4/3 1935-1950s Secway.

 

2448/12/10/4/4 1950-1969 Prosol.

 

2448/12/10/4/5 1969 and n.d. Vitamins.

 

2448/12/10/4/6 1969 Edosol.

 

2448/12/10/4/7 1969 Carobel.

 

2448/12/10/4/8 1969 Galactomin.

 

2448/12/10/4/9 1969 Minafen.

 

2448/12/10/4/10 1969 Himazol.

 

2448/12/10/4/11 1969 Locasol.

 

2448/12/10/4/12 1970 Comminuted Chicken Meat.

 

2448/12/10/4/13 1970 Formula HF(2).

 

2448/12/10/4/14 1970 Formula LPT(1).

 

2448/12/10/4/15 1970 Formula LPLS(1).

 

2448/12/10/4/16 1970 MCT Oil etc.

 

2448/12/10/9 1953 Reps' material.

 

2448/13 Milupa

 

2448/13/9/1 1984 General information for parents.

 

2448/13/9/2 1984-c.1995 Product guides for parents.

 

2448/13/9/5 c.1991-c.1995 Product Guides for Health Professionals.

 

2448/13/9/8 n.d. ? late 1980s-1990s Supplied to retailer to use in shop.

 

2448/13/9/11 1990s Sponsored Events.

 

2448/13/9/12 1984-1993 Advertisements and pulls of advertisements.

 

2448/13/9/15 1999 Miscellaneous: Calendars.

 

2448/13/10 c.1986-1998 Specialised Formula Foods

 

2448/13/10/1 1998 Low Protein Milk.

 

2448/13/10/2 c.1986 Isomil.

 

2448/13/10/3 c.1988-1996 Prematil.

 

2448/13/10/4 1983-c.1990 HN 25 Special Formula.

 

2448/13/23 1984-1993 Films and videos.

 

2448/14 late 1930s-1964 Wilts United Dairy

 

2448/15 Regal Nutrition Ltd

 

2448/15/9 Marketing Babyfoods

 

2448/15/9/1 1961-1967 To Parents.

 

2448/15/9/2 1961-1966 To Healthcare Professionals.

 

2448/15/9/4 1964-1966 Paperwork.

 

2448/16 early 1960s Golden Glow

 

2448/17 1978 Cow and Gate Kenya Ltd

 

2448/18 1938 Unidentified Subsidiaries

 

PARENT COMPANIES

 

2448/19 Unigate

 

2448/19/3 Reports

 

2448/19/3/1 1960 Annual reports.

 

2448/19/3/2 1963-1977 Company Newsletters, etc.

 

2448/19/4 1971-1974 Financial

 

2448/19/5 late 1970s Personnel

 

2448/19/6 Manufacturing Records

 

2448/19/6/2 1965-1975 Production Records.

 

2448/19/6/3 c.1970 Distribution.

 

2448/19/7 1974 Corporate Planning

 

2448/19/9 Marketing

 

2448/19/9/10 1961-early 1980s Paperwork.

 

2448/20 Nutricia

 

2448/20/3 Reports

 

2448/20/3/1 1981-1995 Annual Reports.

 

2448/20/3/2 1991-1996 Company Newsletters, etc.

 

2448/20/4 1991 Financial

 

2448/20/7 1990-1994 Corporate Planning

 

2448/20/9 Marketing

 

2448/20/9/10 1986 Paperwork.

 

2448/20/10 Marketing Specialised Formula Foods

 

2448/20/10/1 1970s-1996 To Patient.

 

2448/20/10/2 1979-1994 To Healthcare Professional.

 

2448/20/10/3 c.1990 To Retailer.

 

2448/20/15 c.1989-1996 Miscellaneous

 

2448/21 Miscellaneous

 

2448/21/1 1977-1983 ICIFI [International Council of Infant Food Industries].

 

2448/21/2 1944-1996 Awards.

 

2448/21/3 late 1940s-1996 Company Histories.

 

2448/21/4-21/14 1900s-early 1990s Miscellaneous.

 

2448/22 Photographs

 

2448/22/1 Factories and Offices

 

2448/22/1/1 c.1910-1960s Guildford.

 

2448/22/1/2 1901-1976 Wincanton.

 

2448/22/1/3 c.1930-1960 Wrenbury.

 

2448/22/1/4 1950s-1980s Wells.

 

2448/22/1/5 c.1970-1990 Wexford and Ireland.

 

2448/22/1/6 1940s-1960s Canada.

 

2448/22/1/7 1977-1993 Trowbridge.

 

2448/22/1/8 1950s-1980s Other, including unidentified sites.

 

2448/22/2 c.1900-1980 Transport

 

2448/22/3 Exhibitions

 

See also 2448/9/15/1.

 

2448/22/3/1 1956-1992 Unidentified exhibitions.

 

2448/22/3/2 1949-1971 London Nursing Exhibition.

 

2448/22/3/3 1962-1971 Royal Society of Health Exhibition.

 

2448/22/3/4 1965 Royal Society for Public Health and Hygiene.

 

2448/22/3/5 1949 Bath and West Show.

 

2448/22/3/6 1959 Baby Shows.

 

2448/22/3/7 1992 Health Visitors' Association.

 

2448/22/3/8 c.1993-1997 Cow and Gate Baby Centre.

 

2448/22/3/9 1994 Internal Exhibitions.

 

2448/22/3/9 1995/1996 Trowbridge Museum.

 

2448/22/4 Products

 

See also 2448/9/15/1.

 

2448/22/4/1 c.1950-1994 Product Range.

 

2448/22/4/2 early 1960s-c.1970 Trufood Product Photographs.

 

2448/22/4/3 1970s-1993/1994 Range of Milks.

 

2448/22/4/4 early 1930s-c.1970 Full Cream Milk.

 

2448/22/4/5 early 1930s-1969 Half Cream Milk.

 

2448/22/4/6 c.1950-1968 Milk Food Humanised.

 

2448/22/4/7 c.1973 Babymilk 1 and Babymilk 2.

 

2448/22/4/8 1974 Premium.

 

2448/22/4/9 c.1974 Babymilk Plus/Plus.

 

2448/22/4/10 mid 1970s-1980s Soya Milk.

 

2448/22/4/11 1970 Ready to Feed.

 

2448/22/4/12 1960s Cereal Food.

 

2448/22/4/13 mid 1970s-1980s Rusks.

 

2448/22/4/14 c.1963-1965 Dairy Weaning Foods, etc.

 

2448/22/4/15 mid 1970s-c.1990 Cow and Gate Babymeals.

 

2448/22/4/16 c.1992-1994 Olvarit.

 

2448/22/4/17 c.1992-1995 Baby Rice.

 

2448/22/4/18 c.1995 First Tastes.

 

2448/22/4/19 c.1994-1995 Packet Meals.

 

2448/22/4/20 1975-c.1994 Syrups and Drinks.

 

2448/22/4/21 1958-1962 Dairy Products.

 

2448/22/4/22 c.1960 Chocolate Milk.

 

2448/22/4/23 c.1976 Vitarich.

 

2448/22/4/24 c.1950 Frailac.

 

2448/22/4/25 c.1950 Peptalac.

 

2448/22/4/26 c.1950 Hemolac.

 

2448/22/4/27 c.1950 Prenatalac.

 

2448/22/4/28 c.1950 Allergilac.

 

2448/22/4/29 1957 Glucose.

 

2448/22/4/30 c.1950-late 1960s Milk Food Separated.

 

2448/22/4/31 1952-1956 Brestol.

 

2448/22/4/32 1940s-1950s Dextrin Maltose / Daltose.

 

2448/22/4/33 c.1974 Disposable Drip Feeding Set.

 

2448/22/4/34 c.1957 Mamlac (for calves).

 

2448/22/4/35 late 1960s The Cow and Gate Mixers.

 

2448/22/4/36 1965-1980 Literature and Leaflets.

 

2448/22/4/37 late 1950s-1960 Baby Powder.

 

2448/22/4/38 1968 Lacidac.

 

2448/22/4/39 1967 Beurlac.

 

2448/22/5 Staff, etc

 

2448/22/5/1 1930s-1970s Visits and Visitors to Cow and Gate.

 

2448/22/5/2 1956-1982 Conferences, see also 2448/9/10/8.

 

2448/22/5/3 c.1930-1980 Staff photographs (not conferences or social events).

 

2448/22/5/4 1957-1981 Presentations to Staff.

 

2448/22/5/5 1940s-1996 Staff social events and informal photographs.

 

2448/22/5/6 1996 Competitions, Awards etc.

 

2448/22/6 Ordinary Babies

 

See also 2448/9/11/2.

 

2448/22/6/1 1960s Unidentified babies, snaps sent in, etc.

 

2448/22/6/2 c.1960-1993 Competition winners, etc.

 

2448/22/6/3 1955-1956 Snaps sent in, etc, identified.

 

2448/22/7 Professional Baby Photographs

 

2448/22/7/1 c.1950 Unidentified professional Mother and Baby photographs.

 

2448/22/7/2 1950s-1990s Unidentified professional Baby Photographs.

 

2448/22/7/3 c.1933-1975 Identified professional Baby Photographs.

 

2448/22/8 1930s-1993 Miscellaneous

 

2448/23 1937-1997 Films and Videos

 

2448/24 1923-1991 Appendix 1

Administrative / biographical background:

The company began as Gate's Grocers of Guildford, developed an interest in dairy products in the 1880s, and from 1904/5 began to market dried milks for infants and invalids. The trademark "Cow and Gate", first used for cream in the 1880s, replaced "The West Surrey Central Dairy Company" as the name of the firm in 1929. In the 1930s, specialised foods for metabolic disorders were developed, and the trademark "Smiler" began to be used. This, with the slogan "The Food of Royal Babies", formed the basis of the company's corporate image until 1970.

 

In 1955 Cow and Gate took over Trufood Ltd, manufacturer of babymilks, and more significantly of "Spoonfoods", baby foods in jars. The two firms were run parallel at first, and the ranges were not merged until 1972.

 

In 1959 Cow and Gate merged with United Dairies to form Unigate. The Cow and Gate name remained a focus for infant food manufacture, although within the group there were other infant food manufacturers. The dairy business became concentrated in other parts of the Group, and in 1981 Cow and Gate became part of Nutricia, a Dutch company which was the third largest babyfeeding company in Europe.

 

Cow and Gate infant milks seem to have been exported from an early period, and a series of agency agreements and marketing literature has survived. By the early 1970s Cow and Gate was wholly within the Export Division of Unigate, handling the export of all Unigate products, although it was later transferred to the Foods Division.

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