Catalogue description Publicity

This record is held by Lancashire Archives

Details of NTC 12
Reference: NTC 12
Title: Publicity
Description:

The Commercial and Marketing department promoted private housing schemes and commerce within the designated area. To, this end they issued leaflets and press releases publicising the various ventures in which CLDC was involved. Some of these were of general interest while others were aimed at a particular sector. Local information sheets and pamphlets were issued periodically to the New Town residents to inform on the progress of particular areas of development while other leaflets were aimed at potential incoming companies and describe services and amenities in the designated area.

 

CLDC also marketed itself through an advertising agency, Bowden, Dyble and Hayes (BDH) and European Marketing Survey (EMS) who tested the efficiency of the strategy used.

 

Visits of politicians and other VIPs are included in this section and have been listed as NTC 12/4/1-24.

Related material:

For files on publicity and marketing see also: NTC 4/1/59 and 226.

Held by: Lancashire Archives, not available at The National Archives
Language: English

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